Analytics leadership, without the full-time hire.

Your team is making decisions every day — what to publish, where to invest, what to stop. Those decisions should be backed by data. But that only happens if someone is actually owning the analytics, not just checking it once a month.

That's what this engagement is. An embedded analytics partner who keeps your data clean, your dashboards relevant, and your team moving in the right direction — without the cost or commitment of a full-time hire.

Is this for you?

You have a small-to-mid-sized editorial team (5–15 people).
You have enough going on to need real analytics leadership, not enough budget to justify a full-time hire.

Nobody owns the data strategically
Someone checks the dashboard. Maybe a few people do. But nobody is connecting what they see to what the team should actually do next. The insights aren't moving fast enough.

You're navigating something
A platform shift. A measurement transition. An audience change you can feel but can't quite see in the numbers yet. You need someone who can spot what's coming before it becomes a problem.

You want a partner, not a report

You're not looking for a monthly PDF nobody reads. You want someone embedded enough to know your editorial context, your audience goals, and your team, and give you something you can actually act on.

This might not be for you if —

You're looking for a one-time project with a clear end date. This engagement works best when there's continuity or when I know your editorial context well enough to spot what's changing before you do.

If you need a faster starting point, the Analytics Audit & Dashboard Build might be the right first step.

Ready for an analytics partner who actually shows up?